From an article entitled "User Generated Emedia content threatens traditional providers business models." By Jack Loechner. Gavin Mann, digital media lead for Accenture's Media & Entertainment practice, said:
"This is just the beginning...where the media content environment grows more fractious and the user gains more control and power...the key to (traditional, established content providers) success will be indentifying new forms of content that can compliment their traditional strengths."